Course Duration
1 Day

Microsoft
Authorized Training

IT

Course cost:
was £935 + VAT
£842 + VAT

IT Certification Overview

This course teaches how to enhance and automate business processes using Dynamics 365 customer engagement apps, with a focus on native interconnectivity with Microsoft 365. Learners will explore unifying profiles, creating personalised customer journeys with AI-assisted Dynamics 365 Customer Insights, and improving selling efficiency through AI-driven Sales features.

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Prerequisites

There are no specific prerequisites for this course.

Target audience

This course is designed for:

This course is designed for professionals who aim to enhance and automate business processes using Dynamics 365 customer engagement apps, while leveraging native interconnectivity with Microsoft 365. It is ideal for those looking to unify profiles, create personalised customer journeys with AI-assisted Dynamics 365 Customer Insights, and improve selling efficiency through AI-driven Sales features.

Learning Objectives

By the end of this course, learners will be able to:

  • Describe the foundations and features of Dynamics 365 customer engagement apps
  • Explore lead generation and nurturing using Dynamics 365 Customer Insights - Journeys
  • Analyse lead qualification and AI-assisted prospecting in Dynamics 365 Sales
  • Identify customer needs and manage relationships using AI-powered tools
  • Negotiate deal terms and address objections with AI-driven support
  • Close customer deals using Dynamics 365 Sales AI agents and Microsoft 365 Copilot
  • Manage sales accounts and forecasting with analytics and AI insights

Introduction to sales in Dynamics 365 Course Content

Foundations of Dynamics 365 Customer Engagement Apps

  • Overview of customer engagement apps and their features
  • Integration capabilities and tools for customer interaction
  • Navigation within customer engagement apps
  • Timeline feature
  • Security in customer engagement apps
  • AI form filling assistant
  • Communications assistant
  • Copilot Chat prompting
  • Exercise: Navigate Dynamics 365 apps

Lead Generation in Dynamics 365

  • Use cases for Customer Insights - Journeys
  • Lead generation and nurturing
  • Segments, marketing emails, and forms
  • Customer journeys and event management
  • Exercise: Build and use a lead nurturing journey template
  • Simulation: Create a customer journey

Lead Qualification in Dynamics 365

  • Use cases for Dynamics 365 Sales
  • Lead to opportunity process
  • AI in sales prospecting
  • Work list and sequences
  • Sales Qualification Agent and Sales Research Agent
  • Copilot and LinkedIn Sales Navigator
  • Exercise: Work with the Sales Accelerator Work List

Identifying Customer Needs and Exploring Relationships

  • Sales Close Agent and Sales Research Agent
  • AI agents for pipeline analysis, lead qualification, and opportunity engagement
  • Copilot in Microsoft 365 for customer engagement
  • Focused View in the sales process
  • Collaboration with Microsoft Teams

Negotiating Deal Terms and Addressing Objections

  • Copilot in sales and negotiation
  • Product catalog in Dynamics 365 Sales
  • Sales Close Agent and Sales Research Agent in negotiation
  • Microsoft 365 Copilot in negotiation
  • AI-assisted deal negotiation process

Closing Customer Deals in Dynamics 365

  • Sales Close Research Agent in closing
  • Sales Close Agent in Engage mode
  • Sales Research Agent in closing
  • Sales in Microsoft 365 Copilot in closing
  • Reviewing the sales close process with AI assistance

Sales Account Management in Dynamics 365

  • Core capabilities of Dynamics 365 Customer Insights – Data
  • Unified customer profiles
  • Measures, segments, and predictions
  • Churn risk prediction and Customer Lifetime Value
  • Using Customer Insights - Data in other apps
  • Copilot in Sales for account management
  • Sales Research Agent in account management

Forecasting, Pipeline Management, and Analytics

  • Forecasting in Dynamics 365 Sales
  • Pipeline management
  • Relationship Intelligence and analytics
  • Monitoring AI agents
  • Copilot in Sales for forecasting and reporting
  • Sales Qualification Agent and Sales Close Agent in forecasting and reporting
  • Exercise: Experience the supervisor workflow

Shared Capabilities in Dynamics 365 Customer Engagement Apps

  • Tailoring customer engagement apps to business needs
  • Microsoft Power Platform integration
  • Reporting capabilities: charts, dashboards, and views
  • Microsoft 365 integrations
  • Copilot capabilities in customer engagement apps
  • Autonomous agents in Dynamics 365

Exams and assessments

Module assessments and knowledge checks are included throughout the course.

Hands-on learning

The course includes practical exercises and simulations, such as navigating Dynamics 365 apps, building and using lead nurturing journey templates, creating customer journeys, working with the Sales Accelerator Work List, and experiencing the supervisor workflow.

Upcoming Dates

Dates and locations are available on request. Please contact us for the latest schedule.

Advance Your Career with Introduction to sales in Dynamics 365

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