Course Duration
1 Day

Digital Transformations
Authorized Training

Business Applications

Course cost:
£1,258

Business Applications Certification Overview

Data storytelling builds compelling narratives that have a basis in complex data and analytics: these will help tell the story, which in turn will influence and inform a particular audience.

Data storytelling provides deeper insights and supporting evidence for given hypotheses through visualisations like graphs and charts. It can simplify complicated information so your audience can engage with your content and make critical decisions quicker and more confidently.

So if you are a data specialist and need to present the data in your role, this is the course for you.

In this course, you will become more confident and curious about using data in your day-to-day activities and understand the role data can play in creating a data story.

Examples, demonstrations and exercises may use common applications, including Microsoft Excel and Google Sheets.

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Prerequisites

Target Audience

If your role involves working with data and communicating insights to others, this course will help you present data clearly, confidently, and effectively.

Learning Objectives

At the end of this course, you’ll be able to:

  • Understand what Data Storytelling is.
  • Translate and clarify questions.
  • Understand what the question means and how to ask it better.
  • Work with underlying data quality.
  • Build a meaningful insight.
  • Define a hypothesis.
  • Identify the audience.
  • Build effective visuals.
  • Creating a compelling narrative.

Fundamentals of Data Storytelling Course Content

Module 1: What is Data Storytelling?

  • Why do data and analytics matter?
  • Benefits of data storytelling
  • Convert insight into information

Module 2: Translating and clarifying questions

  • What does the question mean?
  • How do I ask better questions?

Module 3: Underlying data quality

  • Four main data qualities

    • Filtered, Gaps, Specific, Naming
  • Two main types of data

    • Quantitative and Qualitative

Module 4: Building an insight

  • Defining a hypothesis
  • What have I learned?

Module 5: Identify your audience

  • Empathy mapping
  • Types of audience

Module 6A: Visualisation principles

  • Type of visualisations
  • Decluttering
  • Focus Attention

Module 6B: Dashboard and report design

  • Define the decision the page must support
  • Understand user needs and constraints
  • Select focused KPIs and context measures
  • Build a clear page hierarchy
  • Use progressive disclosure
  • Add context, caveats and action prompts
  • Test and iterate with real users

Module 7: Creating a narrative

  • Build a storyboard
  • Starting step - (Set the context)
  • Middle step - (Prove or disprove the hypothesis)
  • End step - (Credible findings and validation with Follow-up)

Exams and assessments

This course does not have any associated examinations or assessments.

Hands-on learning

This course combines a mixture of instructor-led delivery combined with active discussions and group work as well as hands-on practical activities. During the session you will have opportunities to create the following:

  • Question Clarifier Canvas
  • Data Readiness Assessment
  • Business Hypothesis
  • Actionable Insight Statement
  • Audience Persona and Empathy Map
  • Redesigned Data Visualisations
  • Executive Dashboard Prototype
  • Complete Data Storyboard and Narrative Plan

Fundamentals of Data Storytelling Dates

Next 2 available training dates for this course

OFFER!

VIRTUAL

QA On-Line Virtual Centre
1 DAYS | ALL DAY
Tue 03 Nov 2026
AVAILABLE
£1,258
BOOK NOW
OFFER!

VIRTUAL

QA On-Line Virtual Centre
1 DAYS | ALL DAY
Fri 12 Mar 2027
AVAILABLE
£1,258
BOOK NOW

Advance Your Career with Fundamentals of Data Storytelling

Gain the skills you need to succeed. Enrol in Fundamentals of Data Storytelling with Newto Training today.