Course Duration
4 Hours

Digital Marketing
Authorized Training

Digital Marketing

Course cost:
£360.00

Digital Marketing Certification Overview

This course provides learners with practical knowledge on planning and implementing AI-powered personalization strategies within marketing. The workshop focuses on hyper-personalization, an advanced approach that enhances traditional personalization using AI to deliver unique, one-to-one customer experiences.

Learners will explore real-world applications of AI-driven personalization, including content creation, product recommendations, and personalized communications. The course will equip participants with the strategic and technical knowledge required to design and deploy hyper-personalization at scale.

By the end of the session, learners will be able to effectively engage with key stakeholders and internal teams to drive AI-powered personalization initiatives within their organization.

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Prerequisites

Participants should have:

  • A foundational understanding of marketing strategies and customer experience principles
  • Familiarity with basic AI and data-driven marketing concepts (recommended but not required)

Target audience

This course is designed for:

  • Marketing professionals looking to integrate AI into their personalization strategies
  • Customer experience and digital transformation leaders aiming to enhance engagement and retention
  • Data-driven marketers and AI product managers interested in practical applications of hyper-personalization

Learning Objectives

By the end of this course, learners will be able to:

  • Describe and analyze the practical requirements for AI-powered content creation, product recommendations, and personalized communications
  • Evaluate and apply best practices for implementing AI-enabled personalization strategies within their business context
  • Effectively communicate AI personalization concepts with internal teams, stakeholders, and external partners
  • Develop plans for designing and deploying hyper-personalization at scale

AI for Personalization Course Content

Workshop: Focus on hyper-personalization planning

Identifying business challenges and personalization opportunities

Review of leading AI personalization tools and techniques

Real-world case study around personalization strategy

Aligning AI personalization with business objectives

Overcoming common challenges in AI adoption

Applying learnings to real-world business scenarios

Implementing AI personalization within your organization

Hands-on learning

This course includes:

  • Interactive workshops with real-world case studies
  • Guided exercises for AI-powered personalization planning
  • Practical application of AI tools in marketing strategies

Exams and assessments

  • No formal exams
  • Knowledge checks and interactive discussions throughout the course
  • Hands-on practical exercises to apply key concepts

Upcoming Dates

Dates and locations are available on request. Please contact us for the latest schedule.

Advance Your Career with AI for Personalization

Gain the skills you need to succeed. Enrol in AI for Personalization with Newto Training today.

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